​ ✋ How To Approach This Course: Letter from the Instructor

Letter from the Instructor

Dear Student,

Welcome to the part of your journey where massage stops being “just a skill” and starts becoming your business. In this module, Define Your Why, we’ll go far beyond strokes and anatomy. We’ll focus on the decisions that shape your career—how you position yourself, who you work with, and the kind of experience you want to create.

This isn’t about filling out forms or choosing fonts. It’s about building a practice that reflects your values, sustains your energy, and attracts the right clients from day one.

Why We Start Here

Too many therapists launch without clarity, then end up chasing every client, offering every service, and burning out in the process. This module flips that on its head. We begin with your why—because everything else depends on it.

When you know what drives you, the rest becomes easier:

• Choosing a niche feels natural

• Setting boundaries feels possible

• Marketing feels like telling your story, not shouting into the void

This Is About Alignment, Not Perfection

You don’t need to have every answer before you start. But you do need a direction. In this course, you’ll learn how to:

• Identify your ideal client and the problem you solve for them

• Build a brand identity that matches your tone and values

• Select services, prices, and policies that work for you—not just the market average

• Use tools, systems, and spaces that make your work sustainable

We’ll tackle everything from registering your business and choosing a location to creating your own protocol, setting up your booking flow, and even planning for financial stability.

Every Decision Has a Ripple Effect

Whether you pick a 60-minute or 75-minute session length, whether you brand yourself clinical or sensual, whether you work from home or rent a spa room—each choice shapes how clients see you and how you see yourself.

This module helps you make those choices with intention, not by default.

Build the Business You Actually Want to Run

We’ll use practical exercises, examples, and decision points to help you:

• Avoid undercharging or overpromising

• Set boundaries that protect your energy and your reputation

• Create a client experience that’s consistent, professional, and memorable

• Keep your body healthy so your career lasts

By the time you finish, you’ll have a blueprint for a massage business that’s both personally fulfilling and financially sustainable.

Final Thought

You’re not here to copy someone else’s path. You’re here to build your own.

This module is your workshop. Your ideas are the raw materials. The business you’re creating is the final piece. Let’s make it one worth building.

With purpose,

Carlitos

Instructor, Falua Massage® Academy