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✋ How To Approach This Course: Letter from the Instructor

Letter from the Instructor

Dear Student,

If you want people to find your massage business, they need to see you where they’re already looking—and that’s on Google. In this module, Google Business Listing, we’re going to set up and optimise the single most important free marketing tool you’ll ever use.

This isn’t about tech for tech’s sake. It’s about getting your business on the map—literally—and making sure the clients you want can find, trust, and book you.

Why We Start With Google

When someone types “massage near me,” they’re not browsing for fun. They’re ready to book. If your business doesn’t appear in that crucial local search box, you’ve already lost them to someone else.

Your Google Business Listing (GBL) is your digital shopfront:

  • It shows your location, hours, and services

  • It displays reviews that build instant trust

  • It lets people call, message, or book directly

  • And it works 24/7, even while you’re sleeping or in session

This Is Visibility You Control

In this module, we’ll walk through:

  • Claiming or creating your profile from scratch

  • Verifying your business the right way

  • Writing descriptions that make clients click

  • Adding photos, videos, and details that make your profile stand out

  • Using Google Posts and messaging to keep your profile active and engaging

Why It Matters for Massage and Wellness

For service-based businesses like ours, local SEO isn’t a “nice to have”—it’s survival. GBL can put you in front of people within a 5–10 km radius who are actively searching for exactly what you do.

The best part? It’s free—if you know how to use it properly.

You’ll Learn More Than Just Setup

We’ll also cover:

  • How to ask for reviews without feeling awkward

  • How to respond to negative feedback with professionalism (and without panic)

  • How to track clicks, calls, and bookings so you know what’s working

  • How to keep your listing fresh so Google keeps showing it

By the time you’re done, you won’t just “have a listing”—you’ll have a client-attracting asset that grows with your business.

Final Thought

Think of your Google Business Listing as your most reliable receptionist—one who never sleeps, never takes a day off, and always answers with your best first impression.

Let’s make it work for you.

With purpose,

Carlitos

Instructor, Falua Massage® Academy

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