✋ How To Approach This Course: Letter from the Instructor
Letter from the Instructor
Dear Student,
If you want people to find your massage business, they need to see you where they’re already looking—and that’s on Google. In this module, Google Business Listing, we’re going to set up and optimise the single most important free marketing tool you’ll ever use.
This isn’t about tech for tech’s sake. It’s about getting your business on the map—literally—and making sure the clients you want can find, trust, and book you.
Why We Start With Google
When someone types “massage near me,” they’re not browsing for fun. They’re ready to book. If your business doesn’t appear in that crucial local search box, you’ve already lost them to someone else.
Your Google Business Listing (GBL) is your digital shopfront:
It shows your location, hours, and services
It displays reviews that build instant trust
It lets people call, message, or book directly
And it works 24/7, even while you’re sleeping or in session
This Is Visibility You Control
In this module, we’ll walk through:
Claiming or creating your profile from scratch
Verifying your business the right way
Writing descriptions that make clients click
Adding photos, videos, and details that make your profile stand out
Using Google Posts and messaging to keep your profile active and engaging
Why It Matters for Massage and Wellness
For service-based businesses like ours, local SEO isn’t a “nice to have”—it’s survival. GBL can put you in front of people within a 5–10 km radius who are actively searching for exactly what you do.
The best part? It’s free—if you know how to use it properly.
You’ll Learn More Than Just Setup
We’ll also cover:
How to ask for reviews without feeling awkward
How to respond to negative feedback with professionalism (and without panic)
How to track clicks, calls, and bookings so you know what’s working
How to keep your listing fresh so Google keeps showing it
By the time you’re done, you won’t just “have a listing”—you’ll have a client-attracting asset that grows with your business.
Final Thought
Think of your Google Business Listing as your most reliable receptionist—one who never sleeps, never takes a day off, and always answers with your best first impression.
Let’s make it work for you.
With purpose,
Carlitos
Instructor, Falua Massage® Academy
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